Above: Honda Civic
Honda Civic: The Honda Civic is a really well priced sedan and is a great family sedan. Honda's success
is amazing for the number of civic's sold. We found that younger more hip buyers prefered this car over the others because
of the styling. The starting price is also phonomenal.
Pontiac Sunfire: The Pontiac Sunfire has got to be the number one selling vehicle in North America
because if you go out anywhere for a drive you will be guarenteed to see one (except the odd occaision). Pontiac's success
is also phonomenal and the fuel economy is awesome. We found that younger women were attracted to this car.
Chevrolet Cavalier: The Chevrolet Cavalier is also a higher selling vehicle along with it's sister the
Sunfire. We found that younger men were attracted to this car probably due to the masculin styling and the feminin styling
of the Sunfire. The Cavalier is also excellent on gas.
Dodge Neon: We found the neon to be a less successful competitor in the number of sales but this
car has sportier styling than all of the other sedans in this test. The car is also excellent on gas. We also like the leather
seating option for the Neon.
Winner: Cavalier and Sunfire tie because there excellent on gas they both have opposite styling attractions (masculin,
feminin). we also found the sales higher in the Sunfire category but the cavalier looks more solily constructed than the Sunfire.
Below: Pontiac Sunfire